Develop a Circular Marketing Strategy

By: Rochelle T. Gray

Seven steps to get started on a strategic marketing plan that will result in greater member loyalty and engagement to your association.

Over the past few years, associations have found themselves fighting harder than ever for revenue. Many have invested in branding to build awareness, but few have embraced the critical role it plays in messaging and marketing. Now more than ever, it is vital to develop an overall marketing strategy that unites—not segregates—your association's goals....