3 Ways to Create a Useful Survey

3 Ways to Create a Useful Survey

By: John Burnham

If your association is looking for a way to get answers from your members to help inform your marketing and membership strategies, take these three steps.

One way that associations determine how to best market to their members is to survey them, and the availability of online survey tools makes it easy to conduct one. But, just as there is more to writing a good novel than having a good word processor, there is more to conducting a successful survey than having access to a web survey tool. Badly designed surveys waste your members' time and yield bad information. Here's how to design and implement a survey that will yield the most useful results. ...