The 2012 Marketing, Membership & Communications Conference is sure to impress, with a variety of learning opportunities for association professionals looking to gain an edge in association marketing. Several of this year's education sessions were selected via online voting by ASAE members.
The 2012 Marketing, Membership & Communications Conference features advanced and intermediate content to help more seasoned marketing professionals generate new ideas and collaborate with their peers. There's a whole lot to love about this year's conference—including a variety of session formats and great general session speakers—but here's why MMCC is on my must-attend list:
- Networking. A chance to meet the professionals you've chatted with on Collaborate and in Twitter chats in real life.
- New ideas. The attendees at this conference come ready to share and learn. I've found that there are no awkward pauses in workgroup sessions and that attendees are collaborators by nature.
- Great sessions and speakers. MMCC offers more than 30 amazing education sessions, many handpicked by ASAE members.
But that's enough about what I'm looking forward to. Here's what you can expect to get out of some key marketing-focused sessions:
- Unite with senior-level marketers in Conversation that Matters: VP of Marketing, where you'll learn and share with colleagues about issues and challenges you face.
- Find a new strategy for connecting with hard-to-reach members in Engaging the 5-Minute Member.
- Sanity check the IT/Marketing team dynamic with Ask the IT Guys! Technology Answers for Marketing Pros. You'll get the scoop on Marketing/IT overlap issues and then get solutions.
- Get new ideas to market your large events in the aptly named New Ideas to Market Your Big Conference.
- Learn how to avoid social media snafus with Anti-Social Networking, which covers the common faux pas and missed opportunities in social media.
- Find a new perspective on strategic marketing in Brand Control is an Illusion, led by ASAE staff members Robb Lee, Amy Hissrich, and Rosario Ortiz-Davis.
Some of this year's sessions were selected by fellow association professionals. One session in each time slot is a member-voted session. Look for an icon in the onsite program to denote those chosen by your peers.
The Marketing, Membership & Communications Conference is bigger and better than ever and will take place at the Walter E. Washington Convention Center on May 23-24 in Washington, DC. After registering for the conference, get ready for MMCC by networking with fellow marketers, planning your schedule, and following the conference's official hashtag: #MMCCon. I look forward to seeing you there.