Marketing the AMC: Your Logo is Not Your Brand

By: Kelly McDonald

The association management companies that brand themselves successfully identify what sets them apart from their competition and consistently live and convey that quality. Blogging, webinars, and speaking at industry conferences can also help establish an expert AMC brand.

A lot of people use the words "marketing," "advertising," and "branding" synonymously, thinking that they mean the same thing. In fact, the three are quite different disciplines, although they are related: ...