3 Strategies for Becoming More Mobile Friendly

3 Strategies for Becoming More Mobile Friendly

By: Daniel Laloggia

Website traffic from mobile devices doubled between 2010 and 2011, which is just one reason why your association needs to think about a mobile strategy. Here are some tips on how associations can build a mobile platform that keeps on-the-go members engaged.

The importance of mobile as a consumer connection channel has been well documented. Armed with an increasingly sophisticated arsenal of wireless gadgetry, legions of consumers are performing searches and accessing company websites via smartphones and tablet devices....