Why Storytelling is Essential

By: Doug Stevenson

Telling a story can do more than break the ice with an audience or build a bond with a potential partner. It can help you deliver a clear and memorable message that might otherwise be forgotten. Some tips from movies and neuroscience can help you craft relevant stories people remember.

In his book A Whole New Mind, Daniel Pink writes that "story represents a pathway to understanding that doesn't run through the left side of the brain." People who can recognize patterns and make meaning from seemingly nonrelated events and information will succeed, he argues, while the purely logical left-brain thinker will struggle. ...