Chapter in a Box: A Case Study in Localizing Member Programs

By: Karla Taylor

Here's how a clear goal and thorough documentation helped one small-staff association build membership and increase involvement around the world.

When Mike Levin became executive director in March 2010, the Digital Analytics Association had a problem many organizations struggle with: Members didn't feel connected to each other. Founded as the Web Analytics Association in 2004 and rebranded in March 2012, DAA offered a national conference but no opportunities for far-flung members to meet in a place convenient to their daily work for professional development and networking....