Battle for Relevance: Learning from a Reinvented Media Institution

Battle for Relevance: Learning from a Reinvented Media Institution

By: Brian Reuwee

Associations looking to thrive amid trends toward digital publishing and online engagement can look to the transformation of Harvard Business Review since 2009 as a case study in success.

Coming from the media world, I often see parallels between magazines and associations. The most striking similarity has always been between subscribers and members, but niche focus and the ability to inform also stand out. Additionally, both need to retain current customers and attract new ones, and they also both need to provide outstanding customer service and deliver value. ...