7 Ways to Make Your Magazine Profitable

By: Andrew Singer

Association magazines are essential communication vehicles, but to succeed they need to speak freely. One association publication has remained successful for nearly two decades by emphasizing editorial quality and keeping other costs low.

In 1993, the magazine of the Financial Institutions Insurance Association (now the Bank Insurance & Securities Association) was two years old—and dying. Its third-party publishing firm was losing money at an alarming rate, and it gave the association an ultimatum: Subsidize the magazine to the tune of $40,000 a year, or the publishing company would walk away from the venture....