How to Make Going Global Affordable

By: Dick Blatt and Bruce Aldrich, CAE

International efforts can be expensive, but initial costs shouldn't scare leaders off from reaping potential benefits. A considered strategy can make your global efforts practical, affordable, and successful.

In discussions about associations' global efforts, one primary point of concern is the level of resources required to succeed. It is always good practice to consider the commitment involved, but how you frame that discussion is even more important. The first question asked should not be, "Can we afford it?" It should be, "Is it the right thing to do for our industry or profession?"...