How to Build a Key-Contacts Program

How to Build a Key-Contacts Program

By: Chip Felkel

In any advocacy effort, quality, relationship-based outreach can provide measurable results. Thus, many associations are developing key-contacts programs that obtain and analyze data on the relationships between stakeholders and elected officials.

In a relatively short period of time, the internet has become a necessary part of any legislative advocacy effort. This development is certainly a net positive for citizen engagement and legislative advocacy on the whole, but when it comes to determining whether your message is actually being heard, it can often feel as though the increase in volume has resulted in little more than deafening the intended audience. ...