From Silos to a Streamlined Approach

By: Christine Umbrell

How two organizations shifted to an integrated content approach, resulting in better resources for their members and consistency in volunteer opportunities.

Many associations are learning that a traditional "departmental approach" to offering education and information may not be effective in today's fast-paced, social-media-driven environment. While many organizations continue to work in silos, with each department identifying various informational needs and developing content without consulting other departments, a few associations are experimenting with integrating content to ensure they are providing the most relevant information on the topics of greatest interest to members in a cross-departmental approach....