Create a Culture of Membership Throughout Your Association

July 6, 2012 By: Catherine Wemette, CAE

Two association membership experts share how their associations work to instill a culture of membership across all departments, ensuring that all of their practices are shaped with the members' benefit in mind.

While membership is everyone's job at your association, it's really yours. So much so that the word is right there in your title: vice president of membership, membership director, membership and chapter relations coordinator, team cheerleader. Wait … maybe not that last one, but you probably feel that way sometimes....