How Maximizing Meeting Content Can Boost Member Value

By: Philip Forte and Joshua Dahl

Association executives once feared that putting meeting content online would cannibalize in-person meeting attendance. Early implementers, however, have found that quite the opposite has occurred. Live audiences have remained steady, and these associations are also building whole new audiences that are often willing to pay for online access.

Tight budgets and growing competition are prompting associations to squeeze extra value out of their conferences. Web-based libraries of digitized abstracts, posters, and videotaped sessions are dramatic value enhancers for members. As we'll see, they yield many other benefits, too. ...