Get More Members to Read Your E-Newsletters

By: Lisa Junker, CAE

Concerned about the open rates for your e-newsletters? Sometimes small tweaks to the subject line can lead to a big improvement in numbers. But, also make sure to consider how relevant your content is to your association's members and the platforms on which they're reading it.

There's a reason ASAE's discussion boards host conversations about e-newsletter open rates several times each year: Every editor who is tracking his or her open rate wants it to be higher. When the typical association e-newsletter is opened by well under 50 percent of those who receive it, do you simply accept that as a fact of life, or do you look for ways to help your newsletter beat the odds?...