AICPA Leverages Data to Achieve Record Renewal Rate in 2011

AICPA Leverages Data to Achieve Record Renewal Rate in 2011

By: Christine Umbrell

Despite a down economy, the American Institute of Certified Public Accountants reached records for its total number of members and renewal rate—94.83 percent—in 2011.

The American Institute of Certified Public Accountants (AICPA) achieved a feat most associations only dream of these days: In 2011, the organization reached its highest renewal rate on record, according to Barry Melancon, AICPA president and CEO. This was achieved by investing significant time and resources into studying a downward renewal trend in the 1990s and implementing a detailed strategy to correct the trend....