5 Tips for Measuring the Value of an Affinity Program for Your Members

By: Doug Davis

An affinity credit card program can drive revenue and build member loyalty for your association, but the economy's recent struggles have diminished the benefits of some programs. Here are some ways to evaluate a potential affinity program or re-evaluate your current one.

Nonprofits and professional associations are always searching for new, creative methods of raising funds, even in good economic times. Affinity credit card programs offer a solution, helping these organizations build awareness and donations with each new account a member activates and every purchase that member makes....