3 Myths About Influencing Powerful Decision Makers

3 Myths About Influencing Powerful Decision Makers

By: Karla Taylor

Find out why three common ideas about persuasion won't help you convince decision makers to see things your way. Learn the best tactics to influence those who can help you make your case and improve your government relations efforts.

When it comes to changing the top dogs' minds, it can actually be an advantage to be an underdog, says Amy Showalter, principal of The Showalter Group, Inc., which works with associations and corporations' grassroots and PAC initiatives. ...