The CEO as Chief Process Designer

The CEO as Chief Process Designer

By: Doug Eadie

The key to successful change management in associations is careful design of planning and implementation processes, and the CEO plays a vital role in crafting change processes that are both technically feasible and psychologically and politically sound. The author of Leading Out-Of-The-Box Change offers advice for change-savvy CEOs in effective process design.

As an association executive, your time is almost certainly at a premium. Meeting day-to-day demands, solving one operational problem after another, and reacting to the occasional unanticipated crisis probably take the great majority of your time, as well as your managers' time. (Does 95 percent sound about right?) And, if you have an unrestricted innovation fund of $50,000, or even $20,000, you're indeed fortunate. ...