Speaker Selection: Convert Talking Heads to Learning Liaisons

By: Tracy Petrillo, CAE

The quality of speakers—from keynoters to breakout-session panelists—can make or break your meeting. Here's how to find the right speakers and help them excel in educating your attendees.

Excellent conference reviews and evaluations often hinge on breakout-session speakers being knowledgeable, offering quality storytelling, and providing memorable moments. When reviews are subpar, associations often blame the speakers instead of taking a closer look at the staff and volunteer processes that drive speaker and content selection. Here is a quick four-point review to audit many steps of the selection process:...