How to Create a Content-Driven Mindset in Your AMC

How to Create a Content-Driven Mindset in Your AMC

By: Becky Rasmussen

"Content is king," and the more your AMC can develop the capacity to manage compelling content, the better you will be able to serve the evolving needs of your client organizations. Whether blogs, magazines, social media, or other publications, here's how you can structure your AMC to foster a content-driven mindset.

Creating relevant and engaging content on a day-to-day basis can be a challenge for any association. But this challenge is particularly unique for professionals at association management companies, who may be managing diverse content strategies across association clients while also trying to market their services to prospective clients. For many AMCs, growing content demands are forcing them to change the way they think. Today, "content" can range from magazines and journals to conferences and webinars to online communities and social media, and they all must contribute to a cohesive brand and member experience. Here are some key things to keep in mind when structuring your AMC for content marketing success....