Help Your Members Make Inroads in India

Help Your Members Make Inroads in India

By: Sheila Khatri

India's expanding economy gives associations an opportunity to help their members establish a footprint in Asia. Here are some points to consider as you begin to provide products and services to connect people and businesses in India and the United States.

It's a challenging time for associations, as member demands for value are higher but resources to support organizations are down. Figuring out how to add value on a smaller budget can be challenging. But for those associations that support U.S. businesses or industries, it may be as simple as following the growth. Exports are once again growing much faster than GDP growth, meaning that foreign demand for U.S. products is growing faster than domestic demand. Countries like India are large and growing fast, representing a market that U.S. companies can't overlook. Helping your members grow their top line by tapping into this fast-growing marketplace is a unique value that justifies member dues. ...