Association Volunteers of the Future

Association Volunteers of the Future

By: Suzanne C. Pine, CAE

What will association volunteers look like in the future, and how will associations need to adapt to keep their volunteer force strong? At the AMC Institute 2012 Annual Meeting, Harrison Coerver, author of Race for Relevance, shared six key forces of change that are shaping the future association volunteer.

Harrison Coerver doesn't own a crystal ball, yet he is able to create a vivid image of the association volunteers of the future. In his presentation at the AMC Institute's 2012 Annual Meeting, Coerver, president of Harrison Coerver & Associates and author of Race for Relevance: 5 Radical Changes for Associations, used his professional experience in consulting and facilitating strategic planning sessions with hundreds of associations to help owners of association management companies (AMCs) catch a glimpse of their clients' future volunteer profile....