Advice on Small-Staff Association Turnarounds

Advice on Small-Staff Association Turnarounds

By: Apryl Motley, CAE

Turning around a small-staff association takes time and commitment to change. One veteran association executive who has revived two struggling small associations shares her experience and advice for getting such organizations back on solid footing.

"I was told, 'Help us or we are going under,'" says Jaci M. Lindstrom, who currently serves as executive director of the International Intra-Ocular Implant Club based in London. Lindstrom received this urgent plea from the volunteer leaders of another association, the International Society of Refractive Surgery (ISRS), 20 years ago when they realized that the organization might cease to exist if serious changes weren't made. ...