4 Tested Ways to Generate Nondues Revenue

4 Tested Ways to Generate Nondues Revenue

By: Kathy Kiernan

Nondues revenue is a challenge for many organizations, but many have proven track records for success. Here are four to consider as you look to expand your income opportunities.

Some associations report that more than half their total revenue comes from nondues programs. How can your association use this trend to your own advantage? A good place to start is to examine your current programs and determine ways to enhance them for both members and nonmembers. As you make these considerations, always keep in mind how a program adds value to membership. Establish a cost structure for these types of programs that encourages nonmembers to become members. ...