14 Ways to Expand Your Publication's Audience

By: Scott Oser

Association leaders recognize the value of an association's flagship magazine as a member benefit, but few think about the variety of ways a magazine can be used for recruitment and retention efforts. Here are some ideas about what you can do with a member publication besides deliver it to their mailboxes.

At many associations, your print publication is so much more than just a bunch of pieces of paper, or web pages, with words on them. Your publication is an awareness builder, a delivery vehicle for your organization's knowledge and expertise, a membership recruitment and retention tool, a revenue generator, and much more. ...