Top 10 Benchmarks in Membership Marketing

Top 10 Benchmarks in Membership Marketing

By: Erik D. Schonher

Among the findings of Marketing General Incorporated's 2012 Membership Marketing Benchmarking Report: Higher dues correlate with higher renewal rates, and word of mouth and email are two of the most preferred marketing channels for associations. Find out more in these highlights from the report.

One of the most enjoyable projects that I work on each year at Marketing General Inc. is our Membership Marketing Benchmarking Report. In its fourth year of publishing, the information contained in these reports has assisted thousands of association marketers in their planning. This year we introduced new questions, including five open-ended. Thank you to the 689 associations who participated this year. ...