Book Nuggets: Groundswell: Winning in a World Transformed by Social Technologies

Book Nuggets: Groundswell: Winning in a World Transformed by Social Technologies

By: Eric Scharf

Consultants and associations alike can find answers to social trend technology issues in this updated edition. Through case studies and a "groundswell" strategy, the authors show how to handle everyone from creators to critics and discuss how social media permeates the culture of an organization.

In their book, Groundswell: Winning in a World Transformed by Social Technologies, Expanded and Revised Edition, authors Charlene Li and Josh Bernoff describe the "groundswell" concept. This social trend involves people using technologies to get the things they need from each other instead of from companies. For companies and associations, these challenges can be monumental....