What Associations Need to Know About Translation in the Middle East

What Associations Need to Know About Translation in the Middle East

By: Mark Athitakis

Translation presents challenges everywhere in the world, and the Middle East is no different. Here are some issues English-native associations should consider when tailoring communications there.

What's your strategy for handling translations? Some associations are very top-down, identifying markets and then producing translations to serve them. Others pay close attention to members in various countries that express a demand for specific translations....