Marketing Your Brand Internationally

Marketing Your Brand Internationally

research By: Carolyn A Lugbill CAE

The products and services you produce for members in the United States can be appealing to audiences overseas. But selling them isn't as simple as translating the materials you already have. Here are some tips on adjusting your marketing to reach new audiences.

According to Entrepreneur.com, branding is the "marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products." An effective brand strategy gives you a major edge in increasingly competitive markets. ...