How to Put a Daily Content Strategy Into Action

By: Irving Washington

The Online News Association took a cue from its industry and transformed its online presence by committing to publishing new content on a daily basis. Increasing website visits by 35 percent took careful planning and coordination from ONA's five-person staff. Here's how they did it.

Two years ago, the Online News Association (ONA), a membership association of 2,000 digital journalists, knew it had an outdated website. Its content model was traditional for most associations, posting only events, programs, and news releases. That wasn't enough. ...