Help Your Components Be Better Marketers

Help Your Components Be Better Marketers

By: Carolyn Hook

Your components and chapter organizations are in the best position to market your association's benefits and events to members and prospects at the local level, but they might not have the tools to do it well. In a Component Relations Virtual Roundtable, two association professionals shared their ideas and advice for providing your components with the tools to succeed in grassroots marketing.

At the Component Relations Virtual Roundtable on grassroots marketing on March 21, 2012, association professionals shared ideas on how associations can leverage their components to proactively market membership, involvement, events, fundraising, products and services, or news....