Content is King, But You Cannot Reign Without a Strategy

By: Suzanne Price

Social media offers a great opportunity for your association management company to promote its work and engage new clients, but success requires a well-planned social media strategy that builds your brand and supports your company's goals.

True or false: If you're not using social media for your association management company, then you are sitting by while free publicity goes untapped. The truth is: If your AMC is not using a social media strategy, then free publicity could be meaningless. AMCs that enter the realm of social media may do so because they don't want to miss a marketing and brand-building opportunity, but without a strategy in place, their brand could be at stake....