Better Research, Better Advocacy

Better Research, Better Advocacy

By: Alex Bronstein-Moffly

As the availability and sophistication of government data expands, so do the importance and potential benefits of using that data toward your association's advocacy goals. Here's how to get started.

Advocacy research is essential. "Decision makers need it so that public policy is made on the very best information and facts," says Lucy Gettman, director of federal programs at the National School Boards Association. ...