A New Look at Word-of-Mouth Marketing

A New Look at Word-of-Mouth Marketing

By: Sheri Jacobs, CAE

Three ideas on how associations can create extraordinary experiences for their members.

I love Eisen Orthodontics. After 14 long months, Dr. Eisen surprised my daughter Jillian (and wowed me) with a bag of saltwater taffy on the day he removed her braces. Although this may sound like a nightmare to most parents, this was a special treat because Jillian had told him they were the one item she missed the most during the 14 months she wore her braces.  ...