5 Member Engagement Mistakes Associations Make

By: Alexandra Mouw

Your association isn't always top of mind for your members, but the issues that your association can help with are. Knowing the distinction can help you create an online engagement strategy that works.

I admit it. I don't have enough hours in the day. I believe in my professional association. I know it's an important network and a resource to help me do my job better. But when it comes to making time to "engage," it moves to the back burner until a topic that arises that I'm so passionate about that I spring into action. ...