3 New Wakeup Calls for Change

3 New Wakeup Calls for Change

By: Dan Ratner

Getting your association's staff and volunteers on board with change is a lot like getting a stubborn teenager to wake up in the morning. It's all about getting their attention and removing their comfort with the familiar.

Have you ever tried waking up a teenager early in the morning? He ignores the alarm clock, hits the snooze button constantly, makes promises to get out of bed he doesn't intend to keep, and he may even get out of bed in your presence but crawl right back in once you leave the room. ...