Working with In-Country Colleagues to Go Global

Working with In-Country Colleagues to Go Global

By: Dick Blatt and Bruce Aldrich, CAE

Smaller associations often feel they can't launch an international effort because they lack the resources to launch an overseas office or hire a global consultant. But by working with colleagues who are already overseas, an association can get the ball rolling.

More associations are talking about—and acting upon—going global. But the fundamental question of why to do so remains most important in deciding what efforts to undertake internationally. Many associations believe it's an opportunity to increase membership or revenues from product and service offerings. That may provide ancillary benefits, but it's seldom reason enough for a sustainable international effort. A more fundamental and strategic reason is to continue to provide leadership to an industry or profession on a global level as well as domestic....