Connecting Social Networks with Live Events

Connecting Social Networks with Live Events

By: Jeanne O'Brien Coffey

Don't let networking at your association's events be a totally random affair. Instead, by aligning your attendee database with online social networks such as LinkedIn or Facebook, you can allow attendees to match up before the event begins. Here's how one nonprofit did it.

Making the right connections is critical for attendees at events held by the MIT/Stanford Venture Lab (VLAB), a nonprofit networking collaborative for technology entrepreneurs in Silicon Valley. After all, stakes can be very high: meet the right people and a business could be the next Google. Miss those connections and an idea may never get off the ground....