What Readers Say (and What They Mean)

What Readers Say (and What They Mean)

By: Lisa Junker, CAE

Editors can often overreact when they receive letters that are critical about their publication—or assume that things are going smoothly when they receive praise. Here's how to look a little deeper into some typical reader comments.

One thing that separates the best publications from the pack is the ability to learn from reader comments while still pursuing a strong editorial vision. No matter the format—print, electronic, or a mix of both—your publication is part of a two-way conversation with your readers, and listening to readers' half of the conversation is critical to your success....