What Makes a Successful Association Online Community Work?

What Makes a Successful Association Online Community Work?

By: Tom Morrison and Teri Carden

A private, white-label online social networking and collaboration platform can be a top member benefit for an association, if it's done right. Two executives who have built thriving online social networks for their associations share a few keys to their success.

Whether association executives like it or not, the world of associations is changing faster than ever. Members are demanding more and questioning the viability of associations. Gone are the days where members join for the mere fact that they are in the profession. We are seeing a generational trend that requires more than just face-to-face interaction....