Using Gamification to Better Engage Event Attendees

Using Gamification to Better Engage Event Attendees

By: Bob Vaez

As associations turn to mobile smartphone applications to enhance the experience of attending conferences and tradeshows, the potential to host game-like activities through those apps to further drive attendee interaction is becoming a reality. Learn what "gamification" means and how your association might build it into your next event.

Engaging members at events and conferences is at the core of every association, regardless if that engagement is online or face to face. Association event planners are acutely aware of the power of engagement and are constantly challenged to build opportunities for networking and learning at events and conferences. In recent years, technology has been the medium of choice to accomplish this, and games deployed via web-based or mobile applications have been shown to be very effective. "Gamification" is a buzzword garnering a lot of attention in this area, and for good reason....