How to Build a Meeting App Your Attendees Will Use

How to Build a Meeting App Your Attendees Will Use

By: Jessica Daniels

The American Society for Surgery of the Hand created its first app for its annual meeting in 2011. ASSH's app received a 50 percent adoption rate among meeting attendees and replaced the spiral-bound onsite guide as a resource for meeting information for 10 percent of attendees. Find out how to promote your new meeting app and the actions to take throughout the conference to increase its use during your next event.

You've decided to build an app for your meeting. You've done all the homework to find the right vendor and built a killer app with all the features your users will want. Your staff has worked hard to make the app something that could change everything about how attendees experience your meeting. How are you going to convince your audience to become owners (downloading the app) and then to become users? To twist an adage: If you build it will they come?...