3 Reasons Why Private Online Communities Falter (and How to Overcome Them)

3 Reasons Why Private Online Communities Falter (and How to Overcome Them)

By: Chris Bonney and Paul Schneider

A private online social network can be a hugely valuable member benefit for associations, but it can also be a boondoggle if it isn't planned and staffed properly. Two community-building experts share three common themes they see in the communities that falter and how to avoid these pitfalls.

The association had done a great deal of promotion at their conference, and word of the new members-only community seemed to spread quickly. There was a buzz at headquarters. The board waited optimistically for the launch of its first private social network, hands suspended mid-air for the inevitable celebratory high fives....