Which Members Wield the Most Influence on the Web?

Which Members Wield the Most Influence on the Web?

By: Apryl Motley, CAE

Your association's members are no doubt active in online social networks. By tapping into the data they're sharing on those networks and linking it with your own database, you can discover the key online influencers within your membership.

At this point, most association membership professionals have figured out that social media is here to stay and will continue to be an important tool for engaging with members. It's been more difficult to figure out, though, how best to measure and leverage members' overall engagement with social media both in and out of their associations. However, this may be as simple as using members' email addresses to track their involvement with social media. ...