Steps to a New Association Brand

Steps to a New Association Brand

By: Stephanie Sursi

Thinking of rebranding your organization? Heed these lessons from the recently rebranded and renamed Convention Sales Professionals International.

The marketplace may have transformed since you launched your association. Perhaps your focus has shifted or you're branching out from where you started. Maybe you feel that your branding just needs to be reenergized. The time may be right to reinvent yourself....