Secrets of a Successful Joint Conference

Secrets of a Successful Joint Conference

By: Terrance Barkan, CAE

Joint conferences can be a great opportunity for associations to work together as they reach out into new overseas markets. But before you combine forces, make sure you're on the same page when it comes to goals and responsibilities.

Some years ago, my team helped two U.S. associations hold a joint conference and exhibition in the beautiful city of Budapest, Hungary. The profiles of the two associations were complementary: Both were professional associations, one dealing with security and the other with the management of large buildings. Moreover, many of the potential exhibitors for the event were companies that addressed both the security and the building management markets....