Secrets of a Successful Blogger Outreach Event

Secrets of a Successful Blogger Outreach Event

By: Kathleen McHugh, CAE

Conventional press releases usually get ignored, and standard news articles don't always reach the audiences that are most interested in your message. With a blogger outreach event, your association can identify and personally interact with writers who are excited about your association's work and eager to spread the word about it. Here's how one association did it.

On November 12, 2011, my association, the American Specialty Toy Retailing Association, held its second annual Neighborhood Toy Store Day, which is designed to spotlight the value and importance of local businesses and help consumers learn more about what our member retailers do. This year, as part of our advance promotion of Neighborhood Toy Store Day, we met with 25 "mommy bloggers" in the Chicago area to tell them more about ASTRA and the event....