Mission Possible: A Social Media Strategy in Six Weeks

Mission Possible: A Social Media Strategy in Six Weeks

By: Audrey Caldwell

An association leader offers advice on how to uncover official and unofficial channels, develop appropriate policies, get involved in the conversation necessary to establish a social media strategy—and do it fast.

What if your association lacked a coherent social media strategy, and management wanted one put in place in just six weeks? That was the situation we found ourselves in at the American Society of Civil Engineers (ASCE). Here's what we learned and how we accomplished our goals from the beginning. ...