Mastering LinkedIn in 15 Easy Steps

Mastering LinkedIn in 15 Easy Steps

By: Dean DeSantis

Building strong working relationships in person doesn't happen in a day, and the same is true with social media. By being reliable, interesting, valuable, and human on LinkedIn, you can build your brand and build great personal relationships too.

After some serious soul searching, I had to face the hard, cold reality that I basically showed up on LinkedIn one day, sat on the sidelines, and expected the world to beat a path to my computer. I don't think I'm the only one who went about it all wrong. Today my views and approach to LinkedIn have changed dramatically. I'd like to offer the following tips to you to leverage this powerful venue to enhance your personal brand. ...